The name is inspired by the sirocco wind, that blows all the way from Sahara to Europe and brings little grains of sand from one culture to another.
We wish to give you the possibility to add unique products to interior decoration, products from fascinating cultures.
Our unique products will bring a personal, warm and aesthetic expression to interior decoration. All products are based on traditional crafts and materials of the highest quality.
Sirocco is a Danish family business who introduced the Sirocco products to the Danish market in 2010. The Danish designer Ellen Raven and her husband have for several years lived in the Siwa Oasis in the middle of Sahara. They are in charge of development and production of the Sirocco products – in co-operation with the locals. The design of all products, takes source in ancient handcraft traditions inherited through generations.
Through countless cups of sticky sweet burning hot black tea and discussions about everything wether it be politics or food recipes a relationship between the two strangers from Denmark and the locals from Siwa has taken form. This relationship was the beginning of Siroccoliving.
Since the production spread into many corners of this vast country of Egypt, and each culture and story can be read in every product. With each producer its the relationship, the dialogue and the ability to expand each others vision of designs that drives the process.
Its a continous playful and creative process based on the designers vision and the interpretation of the artisan. Where the two visions meet the products start to take form. Each product is equally the pride of the artisan behind having manually produced each step of it and the designer having initiated the process.
Behind the Sirocco production is a growing number of Egyptian artisans. In a country that offers very little support in general and where the economy has been destroyed by revolution and lack of tourism, more and more people depend on their hands and the work they offer using them. In these hands and the minds behind, ancient talents and unique craftsmanship is nurtured. These qualities being heavily threatened by globalism and the ‘use and throw’ mentality introduced recently, are in danger of disappearing.
Its our aim to preserve these remarkable skills through re-designs, respect and love for the traditional craft and through building up sustainable businesses with each artisan that he may expand and pass those skills on to a new generation of artisans.
The beauty and quality of the handmade, the time preserved in each item and all the hands it has gone through creates slow fashion products that last for years.
Sirocco living works only in fair, loyal and ethical relationships. We know that creating this economic platform for a community demands responsibility and we strive to be there all the way.
Each person purchasing a Siroocoliving product can rest assured that even without any certification or label to lean against, behind each product is a list of content and proud artisans doing magic with their hands and being valued for it.
The base material plays an important part in the Siroccoliving products. Whether its cotton, copper or stone or another material, we work only with pure materials in simple forms that pay well deserved tribute to the beauty of the material itself.